The demographic labeled Generation Y (Gen. Y) makes up a very diverse audience. Members of Gen Y come from a different time, where a bazillion advertising messages an hour is the status quo. Gen Y gets hit with advertising from the moment they wake up until the moment they go to sleep and are completely desensitized to most of it. Compassed creates unique campaigns and ideas targeted at this rising demographic with a strong emphasis on standing out from the crowd. Most members of Gen Y are at the college level now, some owning homes and starting families. The key with Gen Y isn't repetition or volume, it's creativity. Give them a message worth sharing and transform Gen Y into a powerful evangelist for your brand. How do we know? Because we’re members of Generation Y!